#Jingle Therapy

#Jingle Therapy

'Data Tienda' by DDB Latina & DDB México for WeCapital enabled low-income Mexican women to achieve financial inclusion and autonomy through a platform that creates credit scores based on loans from local neighborhood stores.

'Jingle Therapy' by VMLY&R Commerce for SBS & Asociación de Alzheimer de Puerto Rico used the SBS' 80-year archive of famous jingles to raise awareness and improve the quality of life for those with Alzheimer's in Puerto Rico. [ more ]

VMLY&R Commerce won the Grand Prix at The Drum Awards for Digital Industries for its work with SBS & Asociación de Alzheimer de Puerto Rico

The agency created 'Jingle Therapy', using famous advertising jingles from Puerto Rico's radio archive as a non-pharmacological therapy for Alzheimer's patients [ more ]